• Bianca Valdebenito-Millet

15 Interesting SEO Stats for 2022


SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is far more important to a company’s livelihood than some realize.


Although it began as a way to cheat the system, with other programs in place to prevent this, it’s become a vital part of any business owner’s marketing plan.


Here are fifteen interesting SEO statistics that you can use to your advantage when trying to expand upon your business's online influence.

 
  1. 70% of digital marketers say that SEO is more effective for a business than PPC (Pay-Per-Clicks) when it comes to generating sales.

  2. 60% of all online journeys start with a search engine. Google, Bing, Yahoo, you name it.

  3. Among all those, however, Google holds 91.94% of the total search engine market shares.

  4. 75% of online consumers don’t continue to a search engine’s second page.

  5. The first-page result on Google averages 1,447 words.

  6. 63% of all shopping begins online.

  7. 28% of local searches result in a purchase within 24 hours.

  8. Searches for terms such as “near me” and “where to buy” have gone up by 200% since 2017.

  9. One-third of consumers in the United States search for local businesses online.

  10. 55% of those online consumers search for local businesses on mobile devices.

  11. Over half of mobile device users had discovered a new business or product while using a search engine.

  12. 61% of online consumers will contact a business if their website is mobile-friendly.

  13. 76% of those who search for a local business on a mobile device will visit that business in person within 24 hours.

  14. 86% of people search for a business's address using Google Maps.

  15. 51% of internet users access the internet strictly through their mobile devices.

With this list of statistics under your belt, you can use these to expand your reach and get your business the recognition and popularity it deserves.