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7 Biggest SEO Mistakes to Avoid in 2023

A tablet has the Google homepage on its display screen, a wireless keyboard next to it.

If you want your website to rank higher and eventually break the first page, mastering SEO will be imperative to your goals. However, along the way, you might find yourself making key mistakes that work against your goals. Check out these common SEO mistakes, learn how to rectify them, and boost your success.

1. Ineffective local search optimization

Not understanding the importance of local search is a huge detriment to the success of your business. Search engines approach searches that have a local intent differently than global keywords.

Start using local keywords for your site’s meta-title and descriptions. In order to show up in your customers’ local search results, make sure your NAP citations( name-address-phone number) have an even ratio throughout your website page.

2. No Site Audits

Knowing what’s right and wrong with your websites will make or break your website. Conducting a site audit can inform you of common and uncommon technical mistakes that can negatively impact your website.

Auditing your website is also integral for mobile searches as well as reassessing onsite strategy is another important aspect that most businesses skip over.

3. Poor Website Content

Low-value content strikes a negative impression on visitors and can even cause a penalty by search engines. Working with experts and those who are skilled and competent in your industry is imperative.

4. Broken images/Lack of alt tags

Alternative tags describe the content of images and are the HTML attributes of the images. When alternative tags are being discussed in the context of on-page SEO complications, they’re essential to take into account.

Incorrect file paths, wrong filenames, or possibly using the wrong extension can result in image content on websites not showing up. At this point, alt tags serve as a useful function by reflecting the content of the image and help when the algorithm crawls your website for indexing to enforce the chosen keywords.

5. Bad reviews on search engines

Customers rely on reviews as part of their local searches, and what kind of reviews your website has can affect your client’s perception of your site. Having only good reviews can make you come across as suspicious.

Consider using bad reviews and criticism to help bolster your trustworthiness with your clientele and potentially bring in new customers. Leaving the door open for customers to leave reviews or criticisms via a form or newsletter, as they make you appear genuine.

6. Duplicating Metadata

Using your company/website name as titles for pages throughout the website is harmful to your site’s SEO. Every page needs a unique title, not just for SEO, but also for when visitors bookmark your website, it is used as the text for it. Meta descriptions are very important as they function as a 160-character advertisement for your page in search results.

Each meta description should be distinct and eye-catching as possible, containing select keywords(primary and secondary) on the homepage and every page of the website, encouraging visitors to click on your site in the search results.

7. Incorrect keywords

Another common mistake businesses make is using specific keywords that do not hone in on their target demographic, yet use vague and broad keywords that target those who visit the site for free information. Vague keywords are risky to use since they inherently have a lot of competition to secure high rankings.

The best thing to do is to use specific keywords, which will lead to higher rankings/traffic leading to more potential buyers. Make sure to keep your keyword usage around 2-3% overall in your piece.


Mistakes in SEO can cripple your success in digital marketing should they be left unattended. Avoiding these big seven sins can put you on the right track to succeed.

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