• Bianca Valdebenito-Millet

7 Reasons to Learn Digital Marketing In 2022


Google Analytics for digital marketing growth

With advancements in technology and smartphones becoming commonplace, information through the internet is more accessible than ever before.


Businesses are starting to focus their efforts on digital marketing to strategize reaching their target audience and engaging with customers in a way that will keep them coming back.


Here are seven reasons to dive into digital marketing in 2022:


Growing Demand

Digital marketing is in its highest demand. As businesses begin to understand the importance of a strong online presence, there has been a growing need for it within company settings. Internet advertising has become one of the biggest forms of advertisement, even bigger than television. Because of this, there are plenty of positions, waiting to be filled with the right certificates and experience.


Easy Way to Start a Career

No matter your starting field, you can always switch careers. You can earn a certificate after receiving a bachelor’s degree, even if it doesn’t match up with what you’d studied beforehand. When starting out, all you really need equipment-wise is a laptop, a strong internet connection, and good communication skills.


Digital Marketing Gives You Entrepreneurial Skills

While studying, you’re bound to pick up on other skills while in the field. Digital marketers must have good communication skills, be quick to adjust to any market changes, and expertly promote the brands they represent. They should also be able to make and keep good relations with clients. These qualities help develop leadership skills.


The Jobs Are Diverse and Popular

Even though digital marketing is a subsection of marketing itself, it becomes even more specific than that. There are several different types of marketing in different industries you can specialize in within digital marketing.


Social Media Marketing uses social media platforms such as Instagram, Facebook, and others to target potential customers.

Email Marketing develops relationships with clients by making information and content easily accessible through emails.

Offline Marketing takes an old-school approach and focuses on using advertisements such as billboards, radio, and print media.

Influencer Marketing uses already-established and respected experts in an industry to help promote and recommend your brand.


It’s A Recession Proof Job

Even when the entire world is cooped up in their own homes because of a pandemic, there is still a high demand for digital marketing. As the world shut down, and businesses scrambled to move online and continue to gain and keep new customers, the need for digital marketers skyrocketed. You won’t regret investing in studying digital marketing, as there will always be a demand for your field.


Combining Creativity and Hard-Work

In digital marketing, you can combine artistic skills with developing problem-solving skills in order to meet targets and deadlines. The programs you use to study will assist you, but your creativity is what will help make whatever brand you’re working for appealing to consumers. While working on a project, you’ll need a good balance of graphic design skills, creating video content, and photoshoots.


Business Insights

Digital marketing is more than making an ad, posting it online, and moving on. You must pay attention to the results, and see what works and what doesn’t for online consumers. This is what will bring you up from an amateur to a professional level. The digital marketing certificate teaches you how to do this, using psychology, sociology, economics, and other skills in order to understand a consumer’s need, persuade them to take certain actions, and learn how your business can benefit from their actions.


If this sounds like the right career for you, don’t be afraid to dive into the world of digital marketing and see where it takes you.