- John Bayliss
Family Law Digital Marketing: How to Grow Your Practice Online
Family lawyers serve an important and highly sought-after role for families seeking legal counsel on matters such as adoption, divorce, and domestic abuse.
For these law firms, understanding how to reach their potential clients is just as important as having the necessary legal expertise to advise them.
Using digital marketing strategies like SEO can expand your reach as a family lawyer, allowing you to stay ahead of the competition by reaching a broader audience.
SEO for family law attorneys
Search Engine Optimization (SEO) is one of the most practical and effective ways of ensuring that those in need of legal counsel can find you.
Take a search engine like Google, for example. A simple search like "divorce attorney near me" will yield as many as 165 million results.
That might seem like a considerable number, but when you consider the fact that 75% of search engine users only look at the first page of results, that number is reduced significantly.
Plus, people who know what their looking for usually find it at the top of the page. If your law office isn't one of those top-page results, you're missing a lot of business to attorneys utilizing their SEO strategies more effectively.
Array Law is a digital marketing service that can give you a competitive edge as a family attorney. They tout SEO strategies that can improve aspects of your online presence, such as:
Reaching local clients
Using relevant keywords
Social media strategies
Generating online content
Organic search engine results
Professional web design
By the end, you'll come to realize that these aspects are interconnected pieces of the larger puzzle that is SEO.
Attracting clients from your community
Something to keep in mind as a legal expert is what kinds of keywords clients closest to you are using in their searches.
Keywords are the relevant search terms that users type into the search query. The search engine sorts through its database, matching the search query with links that contain relevant keywords.
These links are displayed in the search results, with the more relevant listings getting placed closer to the top and thereby attracting more clicks.
It's important to keep in mind that clients searching for legal services are going to be looking for attorneys in their area, so when optimizing your SEO strategy, it's important to incorporate geo-specific keywords that make it easier for search engines to match you with clients in your area.
Another way to get your business to show up in local SEO searches is by making sure your Google Business profile is up-to-date with accurate information, such as:
Social media Marketing
Social media continues to be an inescapable presence in our personal and professional lives. With over 3.8 billion users across dozens of platforms, it's the perfect place not only to connect with friends and family but to expand your brand and connect with your audience.
Maintaining a steady stream of content on platforms like Facebook and Instagram has the practical advantage of giving your law practice wider exposure, but it also helps to build a personal connection between you and your prospective clients.
Types of content to consider include:
Reaching out to your audience through social media can also give them a better sense of the kinds of legal services you offer.
Most people aren't legal experts, so it may be difficult for them to discern between your firm and a personal injury firm or criminal defense lawyer. Educating your clients makes them more likely to rate you positively and refer your services to people they know.
Landing page optimization
First impressions are often the most important. If you're trying to expand your digital presence as a family lawyer, your website landing page is an important key in making sure that the valuable first impression is a favorable one.
Your landing page should act as a gateway for clients to learn more about you and your services. It should follow a professional and concise layout with structural elements that lead users to the information they want and leave them with no questions regarding who you are or what you can offer them.
Most importantly, you need to leave them with a call to action. Every aspect of your SEO approach is designed to bring potential clients to your landing page, so don't drop the ball at the very end by not including any way for them to contact you.
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