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  • Emily King

How are digital marketing and web development related?

Digital Marketing refers to using the internet and other technologies to promote products and services.

Web development is the work that results in developing a website for the internet whether it be a simple page of text or a multi-functional application.

Without web development, digital marketing cannot exist. Here is where things get interesting.

Digital Marketing and Web Design

Digital Marketing

It largely relies on the usage of electronic devices, whether it be a smartphone, game console, or computer.

As digital platforms grow and transform, so must digital marketing.

With all of the different possibilities, it’s important to have a cohesive plan of attack when it comes to digital marketing.

To ensure the advancement, service, organization, and overall success of your product, this is needed. SEO plays a large part in this through keyword searches and links.

Web Development

Your website is your contribution to the world. It’s also the way others look into your personal world. For these reasons, taking a strategic approach to web development is important.

By placing yourself into the role of a consumer, you will better understand the way the site navigates and its functionality.

An aspect that you believed to work well, may, in fact, hinder consumers ability to fully appreciate the site.

Easy navigation and good functionality is the best way to ensure that customers will want to engage with your site more.

Having a plan of what you’d like your site to achieve is a good idea, too.

Understanding the point of each aspect determines your functionality and in turn, will let you know what needs to happen.

Making sure it integrates well with social media and current technologies is also important as it will make you relevant and increase SEO.


Make sure to be carefully curating what goes on your site. The intention is key.

Key phrases and accurate meta descriptions are an excellent place to start. Do your research into this first to avoid making detrimental mistakes.

The Connection

Digital marketing nowadays needs to be considered in web development.

Tactics should be developed to keep the site current and easy to find. Creating a website and never updating it again, no longer works for relevancy.

If you plan on creating an online business, or website, consider the best way to go about it. Make sure to include digital marketing in whatever your plan is!

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