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  • Molly Curtin

How Artificial Intelligence is Shaping Digital Marketing

Updated: Apr 28

AI Technology

If you own a business, it is probably not a stretch to say that you’d rather put your time into the services you provide and the aspects of your business you are passionate about- the aspects that motivated you to start your business in the first place.


However, as you know, a big part of owning a business has to do with marketing, which can be tedious, frustrating, and time-consuming, taking away from time you could be using to do what you love. Well, what if we told you there was a solution to this dilemma? And what if we told you that this solution was robots?


Artificial intelligence, or AI for short, has made massive strides in digital marketing over the past few years and is only becoming smarter and more influential by the day. Therefore, you might as well take advantage of it!

Here To Help!

Gone are the days of waiting hours—or even days—to receive a response from customer service for a basic question!


Now, you can embed chatbot software into your website to interact with your audience, answer consumer questions, and provide 24/7 support at the click of a button. Chatbots can also collect consumer information, providing you with more ways of appealing to your audience.


Obviously, human intervention will be needed if a question is too complex or unique, but chatbots are a great way of filtering out the kinds of questions you probably don’t want to spend time answering hundreds of times!


Getting Creative


Content creation plays a massive role in digital marketing. In fact, thousands of people have built full-time careers and brands by creating high-quality, appealing content.


If the creative parts of marketing feel like a burden, AI can help. Websites such as Jasper AI and ContentBot can pump out blog posts, emails, captions, and even essays with just a couple of keywords to guide them.


If you’re struggling to edit photos and videos in Adobe software, Adobe Sensei can guide you through the process and offer suggestions to improve your work.


And if you feel your newest campaign could benefit from one-of-a-kind graphics, software such as Bing Image Creator and DALL-E can create that graphic for you with just a click!


Know Your Customer


Struggling to find the time to focus on your consumer data and statistics? Let AI do it for you.


Platforms such as Salesforce Einstein have the ability to gather data from each action an individual takes and how they respond to emails and other types of data provided by your business.


If you have an e-commerce website, it can show you data on what types of people are and are not likely to purchase specific items.


Gathering this data on your own would be a very daunting task, and your results would likely not be as accurate as those provided by AI.


Need a little more information on AI and digital marketing? We've got you!

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