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  • Molly Curtin

How to Use Discord in Your Online Marketing Strategy

Lit computer keyboard

When you think about Discord, digital marketing probably isn’t the first thing that comes to mind. While it was initially created as a chat platform for online gaming, it has also started expanding into other industries as business owners- including those from Chipotle, GameStop, and Atlantic Records- realize its potential.

Discord has over 150 million active users- a whole world of potential customers who are waiting to see what your business provides! Plus, it is 100% free and open for anyone to use for anything they want. Here is why and how you should incorporate Discord in your online marketing strategy.

Follow the Crowd!

The statistics behind Discord and its users are insurmountable- you’d be making a mistake not to utilize it! As previously stated, Discord has over 150 million active users, and these users spend at least 280 minutes on the platform every day.

Discord is primarily a chat platform, and about 4 billion minutes of conversation are logged on the platform every day. Furthermore, Discord users are 20% more active than users of other social media platforms!

With these numbers, there is no doubt that there are people on Discord who will be interested in you and what you have to share.

Build a Community

One of the most important parts of online marketing and building a brand is building a relationship with your target audience and getting to know them. Discord is the perfect platform for this.

Once you have a Discord account, you can create a server within Discord, which is comparable to a chat room. People who are interested in the topic, category, or game covered by a server can join the room to chat and interact with like-minded individuals.

If you want to work on building a community of people around your brand, Discord servers are the way to go. In addition to being able to easily share content with your server, you can also customize your server by adding community rules, incorporating branding on your server, and even creating a welcome message to be sent automatically to new members of your server when they join!

Get Posting!

Unlike social media platforms such as Instagram and TikTok which specialize in one or two types of content, you can share any and all forms of content on Discord, including photos, videos, articles, gifs, and more!

It is also much more informal than these other social media platforms, as it functions more like a chat room. Therefore, the best way to engage with your audience on Discord is to chat!

Don’t be afraid to make connections, joke around, and send memes you think your audience will enjoy. That’s what Discord is for!

If you think Discord is the next step for you and your business, the time to join is now! Give it a try- there are millions of people waiting for you!


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