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  • Molly Curtin

How Will Brands Survive Without TikTok?

Updated: Sep 18, 2023


TikTok app icon on a smartphone

Right now, TikTok is arguably the most popular and influential social media platform. However, as anyone in the digital space knows, trends come and go every day. The app has faced endless controversies and bans surrounding mental health, privacy, and other serious topics.


If you are someone who has established your business on TikTok and is worried about the future of the platform, you’re in the right place. Your brand can survive without TikTok- as long as you’re prepared.


Exist Everywhere


The best way to keep your brand afloat online without TikTok is to ensure that you are not relying solely on TikTok for your digital marketing strategy.


Even if short-form videos are your specialty, you can utilize other platforms by reposting your TikTok content to Instagram and Facebook Reels as well as YouTube Shorts.


Not only will this strategy help you to establish your business outside of TikTok, but it could also help you reach audiences who aren’t on TikTok but are still interested in what you have to offer.


A Space Just For You


Not only is it important to establish your brand’s presence on multiple social media platforms, but it is just as important- if not more important- to create your own website for your brand. This way, your brand can exist in a space that is made and branded specifically for it and its audience.


Furthermore, you can be in full control- the only person who can take down a website you own is you!


Spread the Word

If you own a brand and are worried about the future of TikTok, you likely have a pretty strong following there that you don’t want to lose. The good news is that you don’t have to lose it.


Make sure you have your other social media handles linked to your profile, and use your videos to ask your audience to follow you on those platforms as well. This can also help you filter out bot accounts, as the people who really care about you and your brand will be the ones to check it out and follow it in spaces outside of TikTok.


Stay Trending


As previously stated, trends come and go at a faster rate than ever nowadays. You can maintain and even continue to grow your audience outside of TikTok by staying on top of trends in marketing and in your specific industry as well as listening to helpful audience feedback. This is important for all businesses - no matter which social media platforms you use.

To sum it up, as long as TikTok is not your be-all and end-all, your brand can still thrive in a world without TikTok. Adapting to trends and changes is and has always been the most crucial part of digital marketing. Now is the time to see if you are up to the challenge!


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