Improving your (Video) Face on Facebook

Facebook may not be growing at the same rate it once did as a younger platform, but it doesn’t really need to.

It is impossible to truly consider social media strategy without discussing it and even though there are other alternatives, a large portion of the population uses it.

That means to make a successful business social

media strategy, it needs to

be included.

However, how one uses Facebook may well be changing.

Before it was a simple post that garnered attention. Then it became posts with pictures. These days, it is starting to become video content.

According to Social Media Today, 78% of users watch online videos during the week. That’s a pretty high number, no matter how you slice it. And if you want a piece of that pie, you should be considering video content.

Here are a couple quick ways to get your face on Facebook (in a good way):

1. Teach something. You have to give your watcher a reason to watch all the way to the end, so teaching them something helps give them that reason. If it directly ties to your brand all the better.

2. Keep it Short and Sweet. The KISS method still applies. According to research, videos over 2 minutes have a harder time being seen all the way through to the end, so save the longer pieces for another platform like YouTube.

3. Direct Upload. While it is true you can use other platforms to upload to Facebook, it seems the algorithms (which we all must please) prefer direct upload. It is then blessed with higher organic reach and thus higher engagement.

4. Don’t forget about the phone folks. Make sure you are optimizing your content for mobile viewing as that is a portion of your audience. It’s easy to forget when creating something that someone is going to be watching it on a phone screen, but don’t whatever you do, don’t forget. Vertical or horizontal beats square, maxing out the phone screen usage. Doing this will help you get higher views and provide a better foundation for your content.

5. Don’t forget your logo. You want to make sure everyone knows it is you behind this sweet piece of content, so make sure you’ve got your logo, website, name, something on it.

Facebook, as a platform, reaches millions a day. Be sure you put your best video face forward.