Facebook may not be growing at the same rate it once did as a younger platform, but it doesn’t really need to.
It is impossible to truly consider social media strategy without discussing it, and even though there are other alternatives, a large portion of the population uses it.
That means to make a successful business social media strategy, it needs to
be included.
However, the way one uses Facebook may well be changing.
Before it was a simple post that garnered attention. Then, it became posts with pictures. These days, it is starting to become video content.
According to Social Media Today, 78% of users watch online videos during the week. That’s a pretty high number, no matter how you slice it. And if you want a piece of that pie, you should consider video content.
Here Are A Couple Of Quick Ways To Get Your Face On Facebook (In A Good Way):
Teach Something
You have to give your viewers a reason to watch all the way to the end, and teaching them something helps give them that reason. If it directly ties to your brand, all the better.
Keep It Short And Sweet
The KISS method still applies. According to research, videos over 2 minutes are harder to be seen throughout the end, so save the longer pieces for another platform like YouTube.
Direct Upload
While it is true you can use other platforms to upload to Facebook, it seems the algorithms (which we all must please) prefer direct upload. It is then blessed with higher organic reach and, thus, higher engagement.
Don’t Forget About Your Mobile Device
Ensure you optimize your content for mobile viewing as that is a portion of your audience. It’s easy to forget when creating something that someone is going to be watching on a phone screen, but don’t whatever you do, don’t forget.
Vertical or horizontal beats square, maxing out the phone screen usage. Doing this will help you get higher views and provide a better foundation for your content.
Don’t Forget Your Logo
You want to ensure everyone knows you are behind this sweet piece of content, so make sure your logo, website, name, and something else are on it.
Facebook, as a platform, reaches millions a day. Be sure you put your best video face forward.