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  • Audrey Adams

Markerly Adds TikTok Influencer Campaign

Updated: Apr 22


TikTok design

According to Justin Kline, Markerly’s founder, “Clients who activate influencer campaigns primarily for product placement and relevancy as a lifestyle brand are drawn to TikTok. [It] allows brands to be shown off organically, in an engaging way, without appearing salesy."


What Is Markerly


Markerly is an influencer management and software company founded in 2012. It provides two major services: white-labeled influencer software for those who want to handle their own campaigns from start to finish and full-service social media campaign management.


What Is It About TikTok?


TikTok has been mentioned in this blog before: Social Media Marketing: Activate’s Report on Technology & Media. At only a year old in 2019, it boasts 500 million active monthly users.


A favorite among young adults, TikTok's successful brands embrace pop culture or the culture of imitation favored by their users.


Check out the TikToks of The Washington Post, Chipotle, or the San Diego Zoo to see successful examples of brands using TikTok. The videos are often silly or easy to imitate making them fun to watch over and over again.


Kline notes that “TikTok is not like Vine.” In 2016, there was a mass exodus of Vine users, and Markerly was ahead of the curve with the data it had been collecting.


This is not to say Markerly is prompting the use of TikTok above all others. In fact, it encourages its users to continue in what is considered the influencer trifecta: YouTube, Instagram, and Blogs.

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