Should We Do Video: OdoShow take the HCPA Innovation Award

The OdoShow, a live social media show and podcast, recently took the 2019 Household & Commercial Products Association (HCPA) Innovation Award in the category of Consumer Communication.

The video portion of the show is available on Facebook and YouTube while the podcast is available on both

Apple Podcasts and Spotify.

Covering a wide variety of cleaning dilemmas such as removing pet urine from carpets and eliminating smoke smells from wood furniture, the OdoShow also actively encourages audience engagement.

Created by Odoban, an American cleaning products manufacturer with a wide range of products, the show has received over 100,000 views and many unique user comments since it began in April of 2019.

Founded in Warner Robins, GA in 1980, Odoban is a relative newcomer to the disinfectants industry. David Sexton, Odoban’s Technical Director of Research and Development and OdoShow host, had this to say:

As a small company, we sometimes have the opportunity to step outside the status quo and change the conversation. It’s rewarding that our industry colleagues recognize the value and voice that we are trying to bring to the table.

If Odoban is a relative newcomer, and truthfully, the OdoShow is new to the market, how did they win this award? According to Social Media Today, 78% of people watch online videos every week. YouTube clocks over one billion hours of video watched every day.

What this means is: video is becoming a major part of the marketing strategy. It is where people are. Therefore, it is where a company needs to be in order to reach their target audience.