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  • Molly Curtin

TikTok Vs. Instagram Reels

Instagram is just one of the many platforms that have had to grow and adapt to keep its audience after the success of TikTok.

Their solution was to introduce Instagram Reels, a feature of Instagram introduced in 2020 that established a separate space within the app for TikTok-style videos and an endless stream of video content similar to TikTok’s.

TikTok and Instagram Reels are quite similar, but which one is best for you and your business?

The Differences

First, let’s review the differences between the videos you can share on these platforms. The time limit for an Instagram Reel is 90 seconds, while TikTok now allows videos up to 10 minutes long.

Instagram Reels allows you to choose between a smaller library of copyright-free sounds, while TikTok offers a much more extensive selection and allows you to make your own sounds.

Instagram Reels allow for a much more immersive brand experience since they are tied to your Instagram account, but fewer people use Reels than TikTok. TikTok has a larger active audience, but the platform has become oversaturated with content.

Each platform has pros and cons, and you need to determine what features are most important to you personally. Despite these slight differences, the platforms are very similar.

They both have editing and filtering features, allow you to post content recorded in or outside of the app, and are known for short-form videos.

You Don't Have to Choose!

So, which one is right for you? Why not both? It is important to consider that not everyone on TikTok is on Instagram, and not everyone on Instagram is on TikTok.

It is undeniable that the best way to grow your audience and maintain a strong digital presence is to establish your brand on multiple platforms to reach more people and to have a “backup plan” in case something happens to one of the platforms.

One way that many creators have found success online is by cross-posting their content. Instead of posting videos to TikTok or Instagram Reels, they post to both.

If you are reading this article trying to decide between options, you should strongly consider this third option. After all, why would you want to limit your brand to one platform when there are people interested in what you have to offer on another platform?

Now you have a better understanding of the key differences and similarities between TikTok and Instagram Reels. Whether you utilize Instagram, TikTok, or both, the time to make some videos and get out there is now!


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