top of page
  • Molly Curtin

TikTok Vs. Instagram Reels

Updated: Apr 28

TikTok Vs. Instagram Reels

Instagram is just one of the many platforms that have had to grow and adapt to keep its audience after the success of TikTok.

Their solution was to introduce Instagram Reels, a feature of Instagram that was introduced in 2020. It established a separate space within the app for TikTok-style videos and an endless stream of video content similar to TikTok’s.

TikTok and Instagram Reels are similar, but which is best for you and your business?

The Differences

First, let’s review the differences between the videos you can share on these platforms. An Instagram Reel has a time limit of 90 seconds, while TikTok now allows videos up to 10 minutes long.

Instagram Reels allows you to choose between a smaller library of copyright-free sounds, while TikTok offers a much more extensive selection and allows you to make your own sounds.

Instagram Reels allow for a much more immersive brand experience since they are tied to your Instagram account, but fewer people use Reels than TikTok. TikTok has a larger active audience, but the platform has become oversaturated with content.

Each platform has pros and cons, and you need to determine what features are most important to you personally. Despite these slight differences, the platforms are very similar.

They both have editing and filtering features, allow you to post content recorded in or outside the app, and are known for short-form videos.

You Don't Have To Choose!

So, which one is right for you? Why not both? It is important to consider that not everyone on TikTok is on Instagram, and not everyone on Instagram is on TikTok.

It is undeniable that the best way to grow your audience and maintain a strong digital presence is to establish your brand on multiple platforms to reach more people and to have a “backup plan” in case something happens to one of the platforms.

One way that many creators have found success online is by cross-posting their content. Instead of posting videos to TikTok or Instagram Reels, they post to both.

If you read this article trying to decide between options, you should strongly consider this third option. After all, why would you want to limit your brand to one platform when people are interested in what you offer on another platform?

Now you better understand the key differences and similarities between TikTok and Instagram Reels. Whether you utilize Instagram, TikTok, or both, the time to make videos and get out there is now!


bottom of page