• John Bayliss

What is Digital Real Estate?

Updated: Aug 18


An aerial view of houses and palm trees.

The media has been abuzz lately with talk of the metaverse and digital real estate.


What many skeptics initially wrote off as a short-lived fad is quickly becoming the future of digital commerce, but what is it?


You'll find everything you need to know about the virtual property market.


The metaverse

To understand digital real estate, we have to talk about the metaverse. The metaverse is where digital real estate lives; it's an immersive virtual space where users can engage in several activities, such as participating in the virtual property market.


Although this property only exists in the digital world, its value is no simulation.


Digital real estate: what is it?

Just like real estate in the real world, digital real estate is highly valued for its scarcity. There are a number of "worlds" on the metaverse, and each world has a finite amount of space.


The digital real estate you purchase can be used for various purposes depending on its location in the metaverse.


Using your digital Real estate

We've only begun to scratch the surface of what can be done with digital real estate. New uses are being developed every day, but there are already a number of business practices that digital land owners have adopted.


Digital Marketing

Many businesses have adopted the metaverse as a platform for online marketing. As a real estate owner, you can open a digital billboard service by renting out your virtual property as ad space. Alternatively, you can rent your property out to tenants who are looking to start their own businesses.


Digital twins

Some companies have started using the metaverse as a way to work remotely with staff and clients by creating a virtual twin of their real-world office space. These digital twins also give their owners a presence in the metaverse, leading to greater brand awareness.


digital fashion

Even the fashion industry has hoped on the digital real estate bandwagon by creating digital storefronts. These storefronts are a virtual marketplace on the metaverse where users can purchase clothing for their avatars in the form of non-fungible tokens (NFTs).


The value of digital real estate

Many people doubt the longevity of digital real estate and the metaverse. However, it's important to understand that by investing in digital real estate, you're investing in its future potential.


For example, no one in the 1990s could have envisioned what the internet would become, and there's good reason to believe that digital real estate could take off similarly.


The fact that digital real estate isn't physically tangible is irrelevant to its value. Virtual property is valuable because people want it, and there are several attributes that help explain this:

  • Virtual land is wholly unique

  • Every property has a deed stored on the blockchain to prove ownership

  • You can do anything you want with it


looking to the future

A valid concern with digital real estate is the possibility that the platforms that support them could be taken offline, leaving the property useless. However, virtual worlds have been known to persist for some time.


In the case of the metaverse, the platform is so huge and decentralized that it would take a monumental effort to shut down every world completely.


Many metaverse worlds are also protected by multiple owners, who vote on major decisions that affect the platform. That means no single individual has the power to shut down a world.


This doesn't mean that there's zero risk involved with digital real estate. Like any industry, you have to play your cards right to reap the greatest rewards.


If you found the information in this blog helpful, consider sharing it on social media. You can also stay up-to-date with the latest metaverse and NFT news by joining Sugoi's mailing list.