Do you want to hear something shocking? According to Asurion, Americans check their phones an average of 80 times daily. For marketers, getting customer’s attention when they’re always on their phones poses a big problem.
So why not use smartphones as a tool?
Geofencing is a location-based marketing tool that allows businesses to send customers messages in a specific area. This way companies can connect with people while they’re out and about.
How Does Geofencing Work?
Geofencing uses technology, like GPS and Bluetooth, to set up a virtual boundary around a targeted location. When a mobile device passes through, it prompts a message in the form of a text, email, or app notification.
Applications Of Geofencing
Another method is to fence off a competing company. If consumers in the other store receive a notification, they can better consider their options regarding the products or services they’re buying.
But be specific with how you do it. If you run a store near a freeway, you don’t necessarily want to give coupons to every car that passes by and spend money on people who have no interest in going into your store.
With geofencing, you can gather data to determine where you can draw the most customers. If you put a fence on one part of town, you can measure how your sales rates change compared to when you targeted a different neighborhood. This way, you can see which demographics prefer your company and which demographics are harder to convert.
Location-based marketing has proven effective in the past. Salesforce claims that more than 50% of people have interacted with a business after they get a message from a store using geofencing marketing.
How To Set Up Geofencing
When geofencing first began, it relied on cellular data to locate and target users. Now, stores have turned to apps to engage customers. Through apps, customers can opt-in by turning on their location and giving permission to receive notifications.
You can tell users about the deals they can get by signing up through social media or in-store interactions. If your store offers loyalty rewards, you can even give them points when they sign up to encourage enrollment.
If you don’t have an app for your store and don’t plan on making one soon, you can use geofencing services, like BizLeads. BizLeads is a cloud-based network that allows you to access consumers' location data and connect with them.
When it comes to marketing in the digital age, businesses need to get tech-savvy. Opening a store and expecting people to stop by is not enough. You can encourage customer loyalty through geofencing and advertising to groups you wouldn’t ordinarily reach.
Geofencing is one of several ways to expand your marketing and boost your business. For more on digital marketing strategy, check out Sugoi’s other articles.
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