Why Use Digital Marketing for Your Business During a Recession?
It is undeniable that the pandemic in 2020 forever transformed the world of digital marketing. Not only did it force companies to reevaluate and change their marketing methods and the platforms they use, but it also made them rethink of who their customers were before the pandemic, and how this event changed them and their shopping habits.
Even now, three years later, society is still feeling the impact of the pandemic. More people are being more cautious about what they buy, customers have become more wary and untrusting of the brands they support, and fears of a recession continue to loom. As a digital marketer, how do you move forward and find success in this environment?
The first thing to do if you haven’t already is find a way to move your business online, no matter what your brand is. Even if your company offers services that can not be translated into an online shop such as a restaurant or gym, it is still highly recommended that you create a simple website with features such as an about page, service menu, or online booking.
Billions of people use the internet, and those numbers are only going up. In fact, as businesses struggled and moved online during the pandemic, more and more people began spending the free time they had on the Internet!
Think of your website as a virtual version of your physical location, down to the format, color scheme, and branding. After all, your online presence is just as if not more- important than your real-life one!
SEO is Key
You are probably aware of the vast amounts of people who browse the internet every day. However, companies often run into the issue of no one seeing their website or content. If so many people use the internet, how is this possible?
The answer is that these companies do not have a strong SEO strategy. SEO, short for search engine optimization, allows your website to be picked up and recommended by search engines and is done with the goal of getting your website to “rank” as high as possible on a page of search results.
Most people- maybe even yourself included- stick to looking through the first page of search results when they browse the web for something. If your website ranks on the 3rd- or even 2nd- pay of search results, it is no wonder you may not be getting the engagement you hoped for!
For more information on SEO read this: how to improve your SEO strategy.
Tap Into the Trends
When one thinks of social media during the height of the pandemic, TikTok is likely the thing that comes to mind. While the app was popular before, it spiked in popularity in 2020. In fact, it set a record for quarterly downloads in the first quarter of 2020 with 318 million downloads!
With these numbers, getting your business on social media is a no-brainer if you’re looking to boost sales and overall engagement. The success of TikTok during the pandemic was proof that no matter what state the world is in, social media will be relevant, and you would be making a success by not using it for your brand!
Without a doubt, digital marketing is crucial for your brand in a recession, and will be for the foreseeable future!
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