6 Lifestyle Brands with Great Social Media Content

In today’s digital-first world, lifestyle brands that succeed on social media don’t just sell products - they sell a way of life. They master the art of storytelling, cultivate communities, and create content that resonates deeply with their target audience.

Here are some standout brands that have leveraged social media to build passionate followings and establish themselves as cultural icons.

Red Bull: The Master of High-Energy Storytelling

Red Bull isn't just an energy drink; it’s an adrenaline-fueled experience. The brand has crafted a content ecosystem that revolves around extreme sports, adventure, and pushing the limits of human potential.

Their video content captures high-octane moments from skydiving to Formula 1, helping audiences associate Red Bull with excitement and adventure.

They excel at brand storytelling without overt product promotion - focusing instead on experiences that align with their ethos: "Red Bull gives you wings."

They ensure their brand stays top-of-mind by meeting their audience where they are - on YouTube, Instagram, and TikTok.

GoPro: The Ultimate User-Generated Content Machine

Thanks to its community-driven content strategy, GoPro has transformed itself from a camera company into a movement.

The brand encourages customers to share jaw-dropping action footage, creating a never-ending cycle of inspiring, user-generated content.

Their hashtag campaigns and contests offer prizes, from cash to free gear, incentivizing users to showcase thrilling experiences with GoPro cameras.

GoPro fosters a powerful sense of belonging and adventure by making their users the marketing heroes.

Goop: Creating a Lifestyle of Wellness and Self-Discovery

Goop, founded by Gwyneth Paltrow, has built a cult following by tapping into its audience’s desire for wellness, self-improvement, and elevated living.

Their content explores holistic health, fashion, and travel, catering to a niche but deeply engaged audience.

Goop positions itself as a trusted advisor for those searching for answers about well-being—diet, skincare, or mindfulness.

By curating exclusive product collaborations and high-end wellness solutions, they create a sense of exclusivity that keeps their audience engaged.

Outdoor Voices: Redefining Fitness Culture

Outdoor Voices challenges traditional performance-based fitness marketing by promoting movement as a joyful, everyday activity.

Their iconic #DoingThings campaign encourages users to engage in outdoor activities—without the pressure of competition.

They embrace inclusivity, showcasing people of all fitness levels, ages, and body types in their content.

Their brand feels like a community-driven movement rather than just an activewear retailer, making it highly relatable.

Away: Elevating Luggage Into a Lifestyle

Away has turned luggage from a practical necessity into an aspirational product through storytelling.

Their social media presence is filled with travel inspiration, showcasing dreamy destinations where their sleek luggage fits seamlessly.

User-generated content plays a significant role, as followers share their Away luggage in stunning locations worldwide.

Instead of discussing durability and features, Away focuses on how travel enhances life—creating an emotional connection with customers.

Patagonia: A Brand Built on Mission-Driven Marketing

Patagonia isn’t just an outdoor apparel company—it’s a brand synonymous with environmental activism and sustainability.

They use social media to highlight real-world environmental issues, aligning their values with their audience's.

Their Worn Wear program promotes sustainable consumption by allowing customers to trade used Patagonia gear for store credit, reinforcing their eco-conscious mission.

Patagonia fosters a deeply loyal community that shares its values by leading with purpose rather than product.

What Can Your Brand Learn?

These brands demonstrate that superb content isn’t just about selling - it’s about storytelling, community-building, and authenticity. Whether through user-generated content, mission-driven messaging, or aspirational storytelling, the best brands don’t just advertise; they inspire.