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  • Aevum Caelum

The Dos and Don'ts of Social Media Content Creation

Updated: Jun 14, 2023


A man using his cell phone to record a video for social media platforms


Excellent social media content on social media helps businesses of all markets to consumers. Because of that, it is imperative to have a strong strategy in place so that you can make meaningful connections with your target audience. Here are some of our dos and don’ts when it comes to creating content on social media.


Display Brand Identity


Identity is a crucial aspect that affects a consumer's decisions, and fall back on buying products and services from businesses that they know well, or have perceived that they know. Reflecting on your business's history and the unique narrative within your content can help you stand out from competitors.

A strong brand can help you keep your company at the front of your consumers' minds as well as foster trust and communion with them as well.


Follow the 80/20 Rule


20% of all posts you make should revolve around the overt advertisement. Direct promotion is not the prime goal of your social media accounts. Your followers do not come to social media to be swamped with promotional material, so it would be ideal to create content that allows them to connect and socialize with you and your business.


Create Dynamic Content


Digital content is being consumed at a higher rate than ever, and if you ever hope to rise above competitors, you need to fulfill your consumers' desires for engaging content and material. In order to thrive, you need to have a detailed, goal-driven strategy with your digital marketing efforts that will make quality content in varying mediums that will make your audience want to engage.


Don’t Forget Your Audience


Your target audience should always be a priority focus, and content should resonate with them, making the tone and voice of your brand important as you decide what platforms need the most focus. Content that addresses and solves your audience's problems while also being of value can best be accomplished via client personas. Once a client persona is created, you can then shape your strategy revolving around them and their objectives.


Don’t Publish Content that Requires Editing


Maintaining a professional appearance in front of your audience will be imperative to your social media. Make sure to proofread content before publishing and that all aspects of your content are free of errors.

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