Online content is the bridge between a business and a consumer.
But, with so many different ways of reaching your audience, it’s hard to find the right one for your brand.
Blogs have been around since the internet’s beginnings, but have since become sophisticated for businesses in order to reach their intended audience.
Nowadays, they’re easily accessible, relevant, and well-written. They’re also easy to post, share, and find through search engines.
If you want to maintain a self-hosted blog, with sites such as Blogger, WordPress, Medium, and Tumblr. Post according to a schedule and include a call to action in each.
You should also link blogs to other posts to help the reader discover more of your content.
No matter what you think of list articles, they’re popular because they’re easy to read, accessible, and visually appealing.
They’re easy to create as all you need is a topic and a number, then fill it in with the information you gather, but it should still be informative and well-crafted to keep the audience invested.
Make sure your catchy title correlates with the list, or else the readers will be confused and potentially click off.
Ensure all the information is understandable and pertinent to the subject.
Ebooks are a type of long-form content in the form of PDFs or other HTML formats that allow you to give information about a topic you’re knowledgeable on.
This also helps establish authority. For best practices, the goal of an ebook is to provide solutions in order for it to be of value to your audience.
Otherwise, they’ll look elsewhere for information. It’d also be best to minimize advertising—keeping it to 5-10 percent of the content—and focus on broad solutions to the subject at hand.
Infographics are one of the most popular forms of content as they give plenty of information in a presentable way.
They’re also three times more likely to be shared on social media due to being visually engaging, digestible, and shareable.
Creating an infographic requires creative skills, and it’s best to keep them organized, with a descriptive title and a clear, easy-to-read font.
One of the most successful types of content, video is helpful for 96 percent of consumers, and 75 percent are more likely to purchase something.
This type of content drives traffic to your website and business and increases shares, comments, and conversions.
Forms to consider making are interviews, behind-the-scenes, and explanation videos.
Similar to ebooks, the goal is to provide your audience with answers to questions, solutions to problems, or just providing information that they find relevant.
Instructional content such as how-tos is similar to blog posts, as they’re long-form and go further in-depth with a step-by-step guide on tasks from how to build a chair to saving a document as a PDF.
It’s great for building trust with your audience, sharing expertise, and growing email lists. The tutorial’s formatting and style depend on who you’re trying to reach and what business
Case studies use archetypal examples in order to show any challenges the reader might be facing in a broad and relatable way.
These also foster relationships and loyalty by demonstrating how your product, services, or business can help the audience solve any problems they might be struggling with.
In order to keep the content inviting and relatable to their issues, focus on the hows and whys of the story, and approach it from the perspective of success.
If you want to reach a person with the right kind of information, it has to be relevant to the topic they’re searching for, visually appealing to a variety of people, and easy to share to grow your influence online.
With these seven types of content creation under your belt, you’ll be able to choose which one is right for you and use that knowledge to market your business.