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  • Bianca Valdebenito-Millet

Metaverse - The Future of Marketing

Updated: Mar 31, 2022

Man wearing VR headset

Imagine an online world so complex and immersive that you don't need to leave your living room to attend a check-up appointment with your doctor.

No risk of getting sick, no worries about transportation, and no disruption with other made plans.

This is what the metaverse can offer. While the technology is still in its early development, it’s the first step into a virtual reality that replicates physical experiences.

Meta-what now?

Now, what exactly is the metaverse? Since the concept’s introduction, there’s been buzz about this evolutionary step in online presence, and what it could mean for marketing companies all around the world. Metaverse is a 3-dimensional virtual experience meant to mimic the real world.

It can be seen as the successor of the modern internet. Since the internet’s birth in 1983, technology’s had exponential advancements, and companies have followed the thread of growth, advancing with the online world.

From websites meant to promote their brands to social media networks that can reach a larger group of consumers than ever before. Now, all these advances have developed all at once—5G networks, artificial intelligence, edge cloud processing— will help issue a new time in VR, making it more cost-effective, seamless, and enjoyable for the common person across a variety of devices.

Mark Zuckerberg, founder of Facebook, has recently announced their transition into a ‘metaverse’ company. However, tech journalist Tara Swisher claims that Apple and Google would fare better as the leaders in the new era of the metaverse.

Metaverse Trends

With more and more people becoming interested in metaverse lately, the term has been trending everywhere; Google, Linkedin, Instagram, and Twitter to name a few. Even Forbes is covering their bases, their weekly round-ups staying up to date with metaverse news.

The Future of Meta-Marketing

With the view of virtual reality shifting away from gaming and towards other uses, more opportunities arise for companies. In order to get a good footing in the new marketing playground, businesses should center their focus on their targeted audience, using the keyword ‘metaverse’ to improve searches for what people are looking for.

SEO is vital here. Finding a way to implement the current strategy for an online search in a 3-dimensional AR setting will increase traffic as well. It’s smart to stay up to date with the latest developments, so keep watch out for any news, interact with others to learn more about the metaverse, and make content that stands out against the wave of stories.

With how rapid internet technology has grown within the past few years, it won’t be long until you’re lounging in a virtual hammock, trying on shoes in the comfort of your home, searching for something new to cook for dinner.

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