The internet has a lot to offer - we don’t blame you if you’re overwhelmed!
If you’re trying to find success for your brand online, it is important to have a strong SEO strategy, which is short for search engine optimization, in order to grab the attention of search engine technology. This may sound like a complicated concept, but thankfully, there are countless tools that can help you out and guide you toward success. Here are 10 of the best!
Google Analytics
Analytics are a huge part of content creation and online marketing. Google Analytics is a free platform that allows you to view statistics related to your website’s performance such as goal completions, page views, and average session length. Being able to view your analytics in this easy-to-comprehend way gives you the chance to touch up your SEO strategy if your numbers aren’t matching your goals!
Google Mobile-Friendly Testing Tool
Studies show that 50% of people will disregard a brand more if they can not easily access their website through their phone. Therefore, keeping your website mobile-friendly is crucial to your success! Google’s mobile-friendly testing tool allows you to enter your website’s URL and get an answer on whether it can be easily used on a phone or not. All you have to do is paste the URL- the tool will do the rest!
Google PageSpeed Insights
While the mobile-friendly testing tool gives a report on the mobile experience, Google’s PageSpeed Insights tool can give you a report of user experience on both mobile and desktop devices. PageSpeed Insights will separate your website into sections of data and rank them as good, needing improvement, or poor, giving you a clear idea of what exactly you need to work on!
Google Search Console
Google has been a trailblazer in the world of online marketing, so it should be no surprise that it appears so often on this list! Google Search Console is a free service that helps detect performance issues on your website and helps you understand how Google sees your website—both of which are incredibly important to know when looking to improve your SEO!
WebPageTest
WebPageTest is a tool created by AOL that allows users to test the performance of their website. It can provide you with your website’s performance metrics as well as a score in different areas such as image quality and security. This source can perform a variety of different tasks and - most importantly - can tell you exactly how and where your website’s performance could be better. The quality of your website plays a huge role in SEO, so WebPageTest is a must-use!
Screaming Frog
The Screaming Frog tool is a widely used website crawler tool. It can be used on websites of all sizes and provides data on the website in real time. Not only can it provide information on how your website performs and areas of your website that are not working properly, but you can also set up scheduled crawls to consistently ensure your website is in its best condition. If you need further convincing, try it - it is used by Apple, Disney, Amazon, and even Google!
SEMrush
SEMrush is another tool that is loved and trusted by big companies such as Apple and Amazon. The tool uses its massive database to judge your website’s performance, identify effective keywords you should use for your website, give you ideas for future content, and even figure out who your top competitors are!
Majestic
Majestic is a unique tool. Unlike the other tools on this list, Majestic gathers all its information on your website from its backlinks, which are links on other websites that point back to your website.
This is helpful as it shows you how and where your website exists as well as what categories search engines have concluded it falls into. If your tech website is categorized as a recreation website, that could be the answer to why it is underperforming!
Whitespark
Whitespark is another tool with very unique features. Instead of focusing on how your website is performing and ranking around the world, it focuses on local search statistics. As you can probably imagine, this information is incredibly useful to small businesses that value their location as a part of their brand identity!
For these smaller businesses, their worldwide statistics are not as important or relevant to them as information about their target audience in their area. This may not be your tool of choice as a larger business, but it is definitely worth a try for small businesses.
Botify
Botify is an SEO tool dedicated to increasing your website’s traffic. It provides you with your website’s metrics and how you can improve them, and it is incredibly user-friendly. Instead of leaving you to figure out how you can improve your site in the recommended areas, it gives you the areas of the site you should focus on first and where to start!
Web Developer Toolbar
Web Developer is a browser extension that can improve your SEO by showing you the issues within your site. It is especially helpful when it comes to identifying malfunctioning coding and links as well as easy access to the content within alt text and meta tags.
These are just a few of the many SEO tools available to help you on your website-building journey. Now it’s your turn—try them out for yourself!