5 Essential Ways to Improve Your SEO
Updated: Nov 8, 2020
We all want to be noticed, but in a time where information is at our fingertips at the click of a button, it’s hard to stand out.
The competition is even worse when your income depends on it.
But how can you get noticed when your pages don’t even show up on Google?
If you own a company, knowing how to improve your SEO can help boost your business and give your webpage the attention it deserves.
How To Improve SEO
1. Make Quality Content
The best thing you can do to improve your SEO is to have quality content. But what does that mean exactly?
The way the Google algorithm analyzes content is by understanding the context of the web page. The more context you give your page, the more confident it is to recommend your page as a search result.
You can do this by being clear about your message. Instead of keyword stuffing, focus on one keyword or phrase you are targeting and repeat it throughout your page. You can even up the ante by highlighting it with bold letters or italics.
2. Keep it Relevant
Search engines are always looking for the newest information. You should remind them that your pages are relevant by keeping it updated.
This can be done by creating a blog or posting reviews. Whatever you decide, it would be a good idea to keep a schedule to ensure it’s being updated regularly.
3. Use Metadata
There are three types of metadata you can use to improve your SEO.
The first is the title tag or the headline. This is the most important type of metadata. The title is the first thing users see in the search results and should include targeted keywords.
The second is the metadata description. A metadata description is a short summary of your web page that is shown underneath the title. On some search engines, the description is not always shown, but it’s still important to have.
The description should be no more than two sentences, and it should be an accurate synopsis to persuade readers to click on it.
The third metadata is the keywords tagged in the HTML hyperlink. This is not often used to calculate SEO, but it doesn’t hurt to include it, especially since you already know what keywords you’re targeting.
4. Include Links
An easy way to improve SEO is through internal and external links.
When you mention an outside source or brand, you can use external links to tag them on your site. By using external links, you are giving your website more context by telling the algorithm that the relevant page is something you want to be associated with. This will boost your rankings and the rankings of the site that was linked.
Internal links are when you link the web page to another relevant page on your site. Doing this gives your site structure and a hierarchy between the pages.
In either case, your anchor text, or the text that can be clicked on to use the link, should be descriptive and can be another opportunity to include keywords.
5. Tag Your Visuals
If you have videos or images, use alt tags to describe them. By doing this, search engines can better understand your page’s content.
If you take away anything, it’s that context is key. Writing accurate and relevant content is the best way that search engines can grasp what your brand is about. The more it knows about you the better your chances of getting a higher rating.