6 tips to help build a great website
Updated: Nov 8, 2020
Whether you’re making a website for your up-and-coming business or a personal portfolio, it can be overwhelming getting started.
Thankfully, you don’t have to be a professional coder to design a website that will give you the internet presence you’re looking for.
Just follow these tips, and you’re on your way to building a great website.
1. Create a Brand
When building a website, keep your brand in mind. Your brand is what you stand for.
Websites can incorporate a business’s brand by how it’s presented. It’s seen in your mission statement, color choices, fonts, images, and format.
It gives your company personality and gives your consumer base a cause they can relate to. This is how you differentiate yourself from the competition.
2. Focus on User Experience
If a customer goes onto your website and it’s hard to navigate, this will reflect badly on your company. You should think about how customers will feel when they interact with your site. People are more likely to see a business in a positive light when their experience on their website is positive, and vice versa.
But how can you make their experience better? Well, you can start by being mindful of how you structure it. Organize and plan out the web page layout so it’s simple and all the pages are easy to find.
Additionally, having call to actions (CTA’s) throughout the website to redirect the customer to related content creates a better flow.
Maybe consider putting in a chatbot for viewers to engage with. Chatbots provide real-time service for specific tasks and give customers personalized attention.
3. Use the Tools Available
There are many excellent web design sites that make the design process simple, such as Wix, Wordpress, Shopify, and BigCommerce. Researching website builders can help you find the one that works best for your company.
While researching, you should also consider which sites best help you manage your website after it’s published.
4. Make it Usable
When designing a website, the most important feature is its usability. According to Sitjet, “93% of people have left because a website didn’t load quickly enough."
Having a website that is fast and responsive is a good way to leave your customer with a good impression.
Not to mention, websites that aren’t usable are less likely to be shown on Google result pages.
The same goes for mobile sites as well. If your desktop version is functioning and your mobile version isn’t, you lose the interest of customers using smartphones or tablets.
5. Include SEO
Yes, you can get people to visit your website through networking, but your client base would grow if your site can be found on the SERPs. You can increase their chances of being seen by incorporating SEO methods into your design.
SEO methods include, but aren’t limited to, image optimization, internal linking, blogging, and social media sharing.
Linking relevant websites on your site can improve your credibility and increase your chances of being in search results.
There are many ways you can use SEO to boost your website.
6. Keep It Updated
As marketing strategy changes over time, so should your website. Adding new content keeps it relevant and up to date.
This can be done in different ways. Many websites have a blog feature or articles teaching customers about the product. Some also display reviews from customers and staff.
It doesn’t matter what you do. The point is to adapt with the ever changing landscape of digital marketing and keep yourself informed on the newest strategies.
You already have the great idea for a business. The hard part is getting other people to notice it. Following these tips to make your website go from good to great and give your brand the attention it deserves.