Whether you’re creating a website for your up-and-coming business or a personal portfolio, it can be overwhelming to get started.
Thankfully, you don’t have to be a professional coder to design a website that will give you the internet presence you’re looking for. Just follow these tips, and you’re on your way to building a great website.
1. Create A Brand For Your Website
When building a website, keep your brand in mind. Your brand is what you stand for. Websites can incorporate a business’s brand by how they are presented. This brand is seen in the mission statement, color choices, fonts, images, and format.
It gives your company personality and gives your consumer base a cause they can relate to. This is how you differentiate yourself from the competition.
2. Focus On User Experience
If a customer goes to your website and finds it hard to navigate, this will reflect badly on your company. You should consider how customers will feel when interacting with your site. People are more likely to see a business in a positive light when their experience on their website is positive, and vice versa.
But how can you make their experience better? Well, you can start by being mindful of how you structure it. Organize and plan out the web page layout so it’s simple and all the pages are easy to find.
Additionally, having a call to action (CTA) throughout the website to redirect the customer to related content creates a better flow.
Maybe consider putting in a chatbot for viewers to engage with. Chatbots provide real-time service for specific tasks and give customers personalized attention.
3. Use The Tools Available
There are many excellent web design sites that simplify the design process, such as Wix, WordPress, Shopify, and BigCommerce. Researching website builders can help you find the one that works best for your company.
While researching, you should also consider which sites will best help you manage your website after it’s published.
4. Make Your Website Usable
The most important feature when designing a website is its usability. According to Sitjet, “93% of people have left because a website didn’t load quickly enough."
Having a fast and responsive website is a good way to leave your customers with a good impression. Websites that aren’t usable are less likely to be shown on Google result pages.
The same goes for mobile sites as well. If your desktop version is functioning and your mobile version isn’t, you lose the interest of customers using smartphones or tablets.
5. Include SEO
Yes, you can get people to visit your website through networking, but your client base would grow if your site could be found on the SERPs. Incorporating SEO methods into your design can increase your chances of being seen.
SEO methods include image optimization, internal linking, blogging, and social media sharing, among others. Linking relevant websites to your site can improve your credibility and increase your chances of being in search results. There are many ways you can use SEO to boost your website.
6. Keep It Updated
As marketing strategy changes over time, so should your website. Adding new content keeps it relevant and up-to-date.
This can be done in different ways. Many websites have a blog feature or articles teaching customers about the product. Some also display reviews from customers and staff.
It doesn’t matter what you do. The point is to adapt to the ever-changing landscape of digital marketing and keep yourself informed on the newest strategies.
You already have a great idea for a business. The hard part is getting other people to notice it. Use these tips to make your website go from good to great and give your brand the attention it deserves.