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  • Molly Curtin

The Importance Of Optimizing Your Brand's SEO

Updated: Apr 29

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If you’ve clicked on this article, you probably know that there are thousands of effective (and not-so-effective) ways to market your brand and get your name out into the world.


However, the true key to your brand’s success lies in three words: search engine optimization (SEO). Whether or not you’re familiar with SEO, we’re here to explain it and explain how a strong SEO strategy will benefit your brand.

What Is SEO?


Search engine optimization, or SEO, drives organic traffic to your website by appealing to search engine algorithms.


Ever wonder why certain results show up before others in a Google search? It all has to do with SEO and how the owners of higher-ranking websites have set up said websites.


Search engines aim to show their users the answers they are looking for when they search the web and to provide these answers as quickly and efficiently as possible.


Therefore, SEO also comes down to how helpful and user-friendly your website is to your target audience.


Why Is It Important?


If it is not already evident, SEO is essential to the success of your brand. Here are just a few of the many reasons having a good SEO strategy will benefit you:


  • Your website will show up on the first page of search results. Users typically only view the first page of results when searching, so ranking higher on this list is crucial to your success.


  • Websites on the first page of search results are typically the most up-to-date, well-reviewed, and trustworthy. If your website ranks high enough to appear on this page, it will boost your brand's reputation and credibility.


  • Unlike many other marketing strategies, improving your SEO is free and could help you save money on marketing.


  • Ranking on the first page of search results will undoubtedly give your website more exposure and pull in more traffic.


  • The internet is constantly evolving, but SEO is here to stay. Ranking on the first page of search results has benefited brands ever since search engines were first introduced, and this will more than likely remain true for the foreseeable future.

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