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  • Aevum Caelum

How To Optimize Your Website For Voice Search


A woman in a hat and jacket has a phone up to her face.

Voice searching is growing at a rapid rate and websites are learning how to use this for their benefit. Here are six tips to learn how to do it yourself.


Know Your Customer/Device Behavior


Similar to how algorithms for voice search utilize many data points to know the context of a search, marketers using data and research can help them understand their consumer demographic as well as their behavior


Conversational Keywords


Conversational long-tail keywords are queries that take on procedures and processes and queries that ask ‘How’ or ‘Why.’ You need to work out what types of questions your consumers will ask and how you can expect to answer them within their search.



Persona-Based Content


It’s important to pay attention to both creating detailed answers to everyday answers and answering simple questions clearly and concisely. Having content that answers your demographics' most common questions will appeal to Google’s algorithm.


Simple, straightforward answers are more geared towards voice search and have the potential to be a featured snippet. Many websites adopted the strategy of creating content with a headline asking a common question, immediately providing a concise answer, and then providing more detail about the topic at hand.


Schema Markup


Schema is an HTML add-on that aids a search engine in understanding the context of your content, helping you get a better rank in most searches and be more relevant in specific queries made through voice search.


FAQs Page


Voice queries typically ask questions that start with “Who,” “What,” “Where,” “When,” “Why,” and “How,” and are looking for answers fulfilling an immediate need. If you want to answer these questions, consider making a FAQ page and start questions with adverbs.


Mobile & Local Centric


It will be ideal for your site to cater to both mobile devices and voice searches as time is shifting to a mobile-first. Things like directions to an in-person and XML sitemaps being readable to both visitors and search engines on your site. In addition, make sure to create different experiences for your mobile and desktop users as well as confirm your mobile strategy is on-point/concentrates on improving the load times of your pages.


Conclusion


Voice search has been around for what seems to be forever and is growing at a rapid rate. Learning how to take advantage of it behooves both your website and the consumers you are serving.


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