8 Miami-Based Companies With Great Branding & Marketing

Here are companies based in Miami, Florida known for great branding and marketing:

Bacardi

Bacardi, a famous brand of rum, based in Maimi, is the largest privately held, family-owned spirits company in the world. They were originally known for their specific brand of white rum but has expanded to over 200 brands and labels.

Throughout its time, Bacardi has gained many acquisitions in order to diversify from its titular brand, such as merging with Martini & Rossi, Italian producer Martini vermouth, in 1993. In the late 90s and early 2000s, Bacardi purchased several different brands, with their latest acquisition being the purchase of Patrón for $5.1 billion in 2018.

Royal Caribbean

Royal Caribbean International is a cruise line brand founded in 1968 in Norway. Currently based in Miami, Florida, Royal Caribbean International is the largest cruise line by revenue and is considered the second largest with its passenger count, and operates the five largest passenger ships in the world, currently operating 26 ships

RCI has announced its partnership with SpaceX to use the Starlink technology in order to improve, historically weak internet connections in August 2022, as a way to continue furthering its branding as being adventurous, luxurious, and fun.

Burger King

Burger King is an international fast-food chain that was founded in Miami and has headquarters in Miami. When thinking of the fast-food chain, customers associate it with flame-grilled burgers, the Whopper sandwich, and the slogan "Have it your way."

The company keeps this brand image strong with its campaigns that recenters the iconic slogan “Have it Your Way,” while it focuses on and celebrates their customers' individuality as well as their everyday wins.

Univision

Univision is a Spanish-language media company that is headquartered in Miami and the largest provider of Spanish-language content in the US. Univision hosts a variety of content, ranging from telenovelas, sitcoms, and reality television, among others.

It has a strong brand image that is associated with Hispanic culture, news, and entertainment, which it strives to uphold with marketing that asks users and consumers to envision a world without cultural works that have Hispanic origins behind the creators(ie Despacito, Manny Ramirez, etc.).

Perry Ellis

Perry Ellis, founded by George Feldenkreis is a fashion brand based in Miami and focused on serving both men and women with modern, stylish clothing. In June 2003, Perry Ellis merged with Salant Corporation, the brand’s manufacturer, and offers around 25 brands, such as Cubavera, Rafaella, Callaway Apparel, and more.

Norwegian Cruise Line

Norwegian Cruise Line, owned by its parent company Norwegian Cruise Line Holding, is a cruise line hosting its headquarters in Miami. Founded in 1966, the cruise line is the world’s fourth-largest cruise line when sorted by passenger count. The company prides itself on being associated with freestyle cruising and independence, allowing passengers to create their own experience.

Ryder

Ryder is an American transportation and logistics company with headquarters in Miami, Florida, specializing specifically in fleet management, supply chain management, and transportation management. Other services include such as full-service leasing, rental, and maintenance, used vehicle sales, transportation management, professional drivers, e-commerce fulfillment, and last-mile delivery services are also offered by the company.

A partnership between Turvo, who provides collaborative logistics software, and Ryder started in June 2020.

Zumba Fitness

Zumba is a fitness program founded by Colombian dancer and choreographer Beto Pérez in 2001. It has 200,000 locations and over 15 million people taking Zumba classes weekly in over 180 countries, focusing on high-energy, dance-based workouts and a fun, inclusive community through varying mediums of DVDs, clothing lines, and video games to bring its community together.

Zumba's marketing strategy centers on developing products and experiences that convert potential customers into new students for Zumba classes around the world.