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How to Build a Personal Brand on Social Media

Aevum Caelum

Updated: Feb 8

Personal branding

A strong personal brand is key to potential new connections and networking opportunities based on how your consumers and others perceive you and your brand. The best way to build up your brand is through social media, but success with social media is challenging and wildly varies. Here are some tips on how to put your brand on the road to success in the social media realm.


Unique, Consistent Brand and Voice


When it comes to your business' branding, consistency is key, as it will ensure that it will be trustworthy to your consumer base. It will take experimentation to know your business's right tone and image and ensure it reflects across your varying social media profiles. Possible ways to maintain your image across these platforms are:


  • Guidelines: With a set goal for your platforms in mind, any social media post you make will adhere to the guidelines created.


  • Multiple Channel Integration: Integrating your social media profiles will allow you to post in various places and maintain the consistent presence and voice created.


  • Visual Consistency: Having the same profile photo and color palettes helps users quickly find and follow you across various social media accounts.


  • Presence: Having a strong, positive voice in discussions within your industry helps your brand maintain a good reputation.


Learn From Influencers


Knowing how influences across varying platforms have succeeded in building their brands can be a big help in understanding how to elevate your brand.


Notable steps to take here are finding a well-known influencer who has thrived in your industry and, when you have found whose technique you like to follow, analyzing how they operate to see where you do well and what can improve.


Test your observations on your networks. Following the avenues of your chosen influence can keep you in the loop about marketing trends that can be applied to your brand.


Social Media Posting Schedule


When marketing your content, you want to make sure you hit the sweet spot. Underposting can cause you to fade into obscurity, while overposting can cause followers to mute anything you share.


Research must be done to find optimal posting times when your demographic is the most active across varying platforms. This will allow you to post when your content is most likely to be seen by your audience. Once you know when your demographic will be online, you should create a posting calendar to track when and where your posts are shared.


Engaging, Uplifting Content


Creating a brand that actively reflects who you are and the goals you desire to achieve requires knowing what needs to be done to maintain a positive perception of your persona. Any interactions and content you share reflect your personality and what you stand for.

When you’re not posting, contemplate creating content your followers want to see. This time can be used to comment on content across your feed. Your comments should be relevant to the posts and avoid personal topics. It’s okay to personalize by adding personal opinions and other things, but remember that too much can put your brand at risk of alienating your audience.


Whenever you’re speaking publically, maintain positivity and avoid conversations involving talking down about people or businesses since it can negate the brand image you have spent time curating.


Join Social Media Groups and Forums


Joining active, relevant groups and forums will help cement you as a leader within the industry by giving you a platform to connect with others while you gain more brand awareness. Getting a search function to discover groups that have your area of knowledge also has many advantages to be gained from social media groups, such as:


  • Expand your network connections


  • Motivation to achieve your goals


  • Accountability and insightful criticism


As you find groups to join, join in, and add any takes you have to ongoing conversations, not participating can cause you to miss out on social media's advantages.


Industry groups will have your industry competition, so smaller groups fixated on specific topics might be an easier way to reach your demographic and more effective for your marketing efforts.

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