A strong marketing team is key to ensuring your startup's success, but knowing what steps to take to get there can be stressful. Here are some general strategies you should consider as you build up your marketing team.
Diversity, Equity, and Inclusion
Diversity, equity, and inclusion are fundamental aspects of the process as you build your marketing team. While the team is being built, you want to ensure these things are woven into every aspect of your recruitment process. Some examples of incorporating diversity, equity, and inclusion include advertising roles through diverse channels and standardizing the interview process.
Hire Motivated People
As you’re starting, chances are you do not have unlimited resources to bring on scores of marketers. You will likely only have enough resources to bring on a small handful. The key to making the resources you have work to your advantage is to bring on those who are highly motivated to be part of the team, learn/try new things, and are highly skilled in creating/managing assets the team needs.
Hire a Marketing Customer Experience Leader
Customer experience, the act of putting the customer first, is a crucial aspect of building the marketing team. Your consumer will likely engage with and value a brand that reciprocates this.
Hire Early
It would be ideal to plan, look at your marketing team’s long-term vision and ambitions, and figure out which roles should be filled to reach those goals. To ease the challenge of simultaneously hiring early and scaling the marketing team, it is best to hire ahead of time when specific roles need to be filled.
One Data Set
A centralized, unified system to collect and analyze data is vital for your marketing team, so processing data can grow with your team as you scale.
Customer Retention is the Focus
Your existing customers are one of your most substantial assets. Forgetting them while acquiring new customers is one of the biggest mistakes you can make early on. To avoid this, build a strong customer support strategy to help customers meet any needs.
Conclusion
Your marketing team and how you build it up will serve as key indicators of your startup's success. Following these suggestions can be a big help and improve your startup's chances of succeeding.
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