What is digital marketing?


A hand is drawing arrows on a whiteboard pointing toward the word "audience."

Today, most commerce is done on digital platforms. These same platforms are also where businesses advertise to their audience, so having an effective digital marketing strategy is a must for digital marketers who are looking to increase conversions and profits. But what is a digital marketer?


A digital marketer is someone who employs various digital channels to promote brands, products, and services. However, the roles and responsibilities of a digital marketer vary depending on their position and seniority.


As a digital marketer, it's expected of you to oversee every aspect of your digital marketing strategy. Here is a more detailed outline of what some of those roles and responsibilities might be.


Roles and responsibilities of digital marketers

Digital marketers bolster their company's digital channels by:

  • Creating, posting, or updating content

  • Monitoring social interactions with customers

  • Handling marketing campaigns

Social media

Part of a digital marketer's job is to use social media platforms like Facebook, Twitter, and Instagram to reach their audience. To do this, you need good customer service skills so that public interactions will lead to successful conversions.


Inbound Marketing

Another vital piece of the digital marketing puzzle. Inbound marketing is your ability to attract and convert customers, as well as improve site visibility across the web.


Email marketing

Emailing customers is a great way to build and maintain relationships while keeping them informed. An email marketing campaign can boost your audience's level of engagement and allow your digital brand to reach new customers.


Content marketing

A cornerstone of any successful digital marketing strategy. Creating engaging and compelling content that can be shared across multiple digital platforms is a sure way to improve website traffic and draw in new fans. Examples of content include:

Public relations

As a digital marketer, you can raise awareness of the company you represent by:

  • Writing articles, blogs, and think pieces

  • Granting interviews

  • Producing content for online publications that your target audience visits

Pay-per-click (PPC)

Paying for ads is one of the most direct and simple approaches to online marketing. Targeted ads on social media will bring your products and services to the customer -- rather than having them look for them themselves.


Search engine optimization

SEO is the art of increasing traffic to your website by improving its ranking on search engine results pages (SERP). By researching keywords and phrases that potential customers may use in their searches you can produce content catered to those keywords.


Marketing Analytics

There are various tools that you to assess the effectiveness of your digital marketing strategy after it's been implemented. They'll give you a breakdown of all the data related to your traffic to better understand where it's coming from. This way, you can plan future marketing strategies around what works and what doesn't.


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