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  • Molly Curtin

How To Market Your Podcast Online

Updated: Apr 29

Podcast equipment

Today, it seems like everyone—from influencers to celebrities to your coworkers—has a podcast. If you enjoy talking to an audience, whether on a stage or from the comfort of your bedroom, you may want to consider starting one for yourself!

However, if your goal is to be able to monetize your podcast, you need to think about how you want to market it. Before you get started, here are some tips for marketing your new podcast online.

Back To The Basics

When you think of marketing your podcast, you probably think of finding success on platforms such as YouTube or SoundCloud. You probably don’t think about iTunes—but you should!

While most people associate iTunes with music and audiobooks, iTunes is responsible for approximately 70% of a podcast’s listens and downloads. While you can also post your podcast to YouTube and Soundcloud, it is crucial to establish a presence on iTunes as well.

Highlight Your Highlights

Got a quote from your podcast that stands out and captivates? Don’t limit it to the podcast- find ways to pull that quote from the podcast and format it into word art, tweets, images, or even as a sound clip for TikTok.

This way, people who resonate with or are further interested in the quote will be motivated to listen to your podcast.

Share It Everywhere

Marketing a podcast involves much more content than the podcast recording itself. Take the recording and behind-the-scenes pictures, videos, and highlights to create teasers to upload and keep your audience engaged leading up to the launch of the episode.

Because there are so many podcasts out there, you need to make this extra effort to keep your audience excited and remind them why they listen to you. This may sound daunting, but it doesn’t have to be. Take the opportunity to have fun with the content you share and build a brand around it!

Begin With A Bang

When you think of uploading your first podcast episode, you probably think of just that- the first episodes. However, it is recommended that you launch your podcast by posting the first three episodes together. This way, you can work on establishing an audience right from the start.

With a single episode, your audience may not have the chance to get to know you or decide if they want to hear what you have to say in the future. However, if they are interested in your first three episodes, they’ll probably take note of you as someone they want to keep listening to.

A Reason To Tune In

As previously stated, iTunes plays a massive role in the success of your podcast. The best way to promote yourself on iTunes is to rank in iTunes’s New & Noteworthy section, which includes their selection of podcasts worth listening to that launched less than eight weeks ago.

People looking for what to listen to next will undoubtedly browse this selection, and finding your way into it could be your way to the top of the charts. Even if you do not have an audience when you first start your podcast, growing one within these first eight weeks is possible.

Some ways to do this include holding giveaways and contests that engage your audience and make them feel like they know you personally. Of course, you can also do this by establishing a strong digital marketing strategy through other platforms.


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