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  • Emily King

Best Ways To Market Cannabis & CBD Brands

Updated: Apr 21


Best Ways To Market Cannabis & CBD Brands

Even though most states are finally easing up on restrictions regarding cannabis marketing, it’s still widely viewed as something to be wary of. The marketing of legal products, such as CBD is the main force behind changing this idea and forging ahead.


The recent increase in marijuana legalization for medical use and recreational purposes has the potential for growth and profit. If you want to increase sales while improving your brand in the process, keep reading to find out how.


Collaborate, Collaborate, Collaborate


As of late, there are countless marijuana-friendly ad platforms at your disposal. Collaborating with these ad networks can grow your traffic relatively quickly. If you are having a hard time promoting with social media, try out one of these cannabis networks: MANTIS Ads, ALT ADN, Traffic Roots, or RevOffers.


Establish An Online Presence


Searches for CBD and weed products online have increased greatly over the past 15 years. Creating a website and online store for your product is great for gaining recognition. The eCommerce market has welcomed the sale of marijuana products. It might be tough going at first with restrictions on delivery carriers in the US, but remember that gaining legal permissions and licenses to sell online is a start.


Don’t Forget to Optimize


In some cases, less is more. Honing in on a few keywords will help optimize SEO and grant you the most relevancy in searches. Smart digital marketing doesn’t have to be difficult. Identifying top keywords can boost site traffic and, coincidentally, sales.


Write Guest Posts


Guest posting is a great way to create brand awareness and has been proven to be one of the best marketing tactics for getting exposure quickly. Check for popular websites and magazines where you can write about medical marijuana, cannabis, CBD, and related products. Posting on niche websites with a lot of traffic can strengthen your profile and boost site traffic, improving your search rankings. Make sure to follow the site’s guidelines and requirements.


Leverage Influencers


The brand value will skyrocket if you properly use influencer digital marketing. To start, figure out the perfect partner as an influencer for your campaign. The hardest part is finding the right person, with the right amount of reach and influence.


Educate


When it comes to marketing cannabis, educating potential buyers can be more effective than selling. Despite its growing popularity, many people aren’t aware of the benefits of marijuana. It’s a good idea to plan an educational content calendar on related topics, including ideas for blog posts, social media posts, and visuals.


Get Creative


You might find that traditional marketing methods won’t work with marijuana products. That’s why getting creative through Instagram and Pinterest is important. Pick impactful visuals, impressive images, and videos with appropriate hashtags. Informative write-ups that accompany the graphics are equally important. However, selling your product directly on Instagram is not the best idea. Instead, offer links to the eCommerce sites where you do sell.


Locality


Local markets as a focal point will give you immediate visibility. Don’t forget the local market niche when setting up your website. Look for low-cost advertisers and non-mainstream media to get started. Billboard advertising is another great way to traffic attention. Being listed as a local business will allow those shopping for marijuana products to locate you quickly.


Radio


Broadcasting platforms are becoming more open to ads for marijuana products. Make sure you choose the station best suited for the demographic you are looking for. Depending on your local laws and the Federal Communications Commission though, you might find it a difficult medium to use. To get around this, consider using satellite radio stations.


Event Marketing


This kind of marketing will strengthen your chances of connecting with different brands, vendors, entrepreneurs, and buyers. Try not to limit yourself to just booths, make sure to get out there and speak with the people walking around. Most importantly, alert people about your presence at the event through social media. If you follow these simple steps, you’ll almost certainly market your product successfully.

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