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  • Aevum Caelum

How to Design a Landing Page That Converts

Updated: Sep 21, 2023

A dimly lit room shows a laptop, powered on and left open on an unspecified website.

Every site, no matter the intended purpose and goal, is united by a single commonality: to create such a strong first impression on visitors that they will convert into customers. The landing page of your website must be wholly representative of your business and the services it provides.

Therefore it is imperative that your landing page is designed in such a way in order to personalize your brand and build trust with visitors.

Here’s how you get it done.

1. Be Simple

Visitors should not be overwhelmed with information or blinded by an overload of images. Otherwise, your visitor won’t know what information is most important or what their eyes should naturally be drawn to. Your goal is to design a landing page that will get their attention to the most important thing you want them to do.

2. Be Succinct.

Ideally, you should explain your services and the benefits of buying your services in a simple. It will be challenging, but it is a necessity if you want a successful landing page. Just make sure that your visitors ruminate too long or overly complicate things before coming to a final decision.

3. Call to Action

Once you have decided what is the most important thing that you want your visitors to focus on, you will need to put a call to action right after to encourage the visitor to follow through with their actions. These can be seen in the forms of “contact us” or “download now” buttons but can come in many other forms.

You also want it to be distinct and stand out, so your visitor knows where to go next.

4. Testimonials

Past customers can be key to building up more credibility or trust in your services to your visitors, more than any effort you yourself could have ever put in. Visitors seeing others before them have shared testimonials about satisfactory experiences with a service you provided can be what you need to have higher conversions.

5. A/B Test

Once you have set up your landing page, one of the best and most effective ways to find out if the landing page is doing as it is intended is by testing it out.

It’s best to run multiple tests, with multiple variations of elements and the variation that brings the best results can go live for visitors to use. Ideally, you should be trying out one change at a time to rule out which factors are responsible for certain results, while also keeping an eye out for what is working over time.


Regardless of what your landing page is created to do, making sure it is well-designed is imperative.

Trying out these tips as a starting point, along with experimenting can help you reach your goal of designing a landing page that converts for your services.

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