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  • Aevum Caelum

How To Personalize Your Digital Marketing Strategy

Updated: Apr 28

Build Brand

Personalization is defined as the process of being cognizant of the needs, preferences, and interests of current and potential customers to serve them what they need when they need it. If done correctly, this can result in better engagement between you and your customers. Learn how to

Use SmartContent

Adaptive or dynamic content, more commonly referred to as Smart Content, typically relates to aspects of email, ads, landing pages, or websites that update due to a user's prior behavior or interest.

Personalized Videos

Personalized videos can help your message be retained better when sharing a new product or service, especially when over a third of all internet activity is spent watching videos. When leveraging this, you can help customers feel like they are special and among the elite, further helping you reach your ambitions. This special feeling instilled in customers can encourage them to share your personalized videos online.

Utilizing Chatbots

At their core, chatbots are automated programs that are used on applications that aid visitors and/or gather useful information. AI chatbots are good at helping give a highly personalized experience.

Intent Pop-Ups

Many first-time visitors do not actively intend to make any purchases and are simply trying to find information about your products and services. Once they discover this information, they click out of your site. To recover some of these visitors, consider using personalized exit intent pop-ups to appear whenever a visitor tries to leave a site.


Personalization is a tricky thing to get right. However, with these suggestions, the personalization process can be rendered much easier for you and your brand.


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