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  • Aevum Caelum

How To Use Personalization In Your Digital Marketing Strategy

A woman with her back out of focus and towards the camera is holding a tablet, pen in hand with varying images on the screen.

Personalization is defined as the process of one being cognizant regarding the needs, preferences, and interests of both current and potential customers in order to serve them what they need when they need it. Done correctly, this can result in you and your customers having better engagement. Learn how to

1. Use SmartContent

Adaptive or dynamic content, more commonly referred to as Smart Content, typically relates to aspects of email, ads, landing pages, or websites that update due to a user's prior behavior or interest.

2. Personalized Videos

Using personalized videos can help your message be retained better when it comes to sharing a new product or service, especially when over a third of all internet activity is spent watching videos. When leveraging this, you can help customers feel like they are special and among the elite, further helping you reach your ambitions. This special feeling instilled in customers can encourage them to share your personalized videos online.

3. Utilizing Chatbots

At their core, chatbots are automated programs that are used on applications that aid visitors and/or gather useful information. AI chatbots are good at helping give a highly personalized experience.

4. Intent Pop-Ups

Many first-time visitors do not actually actively intend to make any purchases and are simply trying to find information about your products and services, and click out of your site once the information is discovered. To recover some of these visitors, consider using personalized exit intent pop-ups to appear whenever a visitor tries to leave a site.


Personalization is a tricky thing to get right. However, with these suggestions, the process of personalization can be rendered much easier for both you and your brand.

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