- John Bayliss
Here's How To Make A Successful Digital Marketing Strategy
Updated: Sep 7, 2022
If you run an online business, you’re probably constantly looking for new ways to optimize your digital marketing strategy. Look no further.
Today we’ll be going over some most effective strategies for meeting your unique business goals.
CREATE A REALISTIC FRAMEWORK
First thing’s first when it comes to putting together your digital marketing strategy: planning, and lots of it. Your strategy should include:
The purpose of your strategy is to establish realistic outcomes while leaving room for uncertainties.
Strategy goals vary depending on your business, so it’s essential that you’re using key reinforcement indicators (KPIs) that are relevant to those outcomes.
Otherwise, you risk veering away from those goals and causing miscommunication across your team.
To minimize this risk, base your framework on reliable metrics and make it as simple as possible.
IDENTIFY KPIs AT THE OUTSET
The first phase of strategy development is the most crucial because the decisions you make early on will determine what direction you go in.
When making these decisions, it’s important that you understand what your end result is, which requires focusing on the right metrics. Ask yourself:
What KPIs are related to your goal?
What are you measuring, and how does it improve the user experience?
How often do you need to report or monitor these metrics?
It’s important to remember that data isn’t just numbers: it’s people. Your traffic numbers tell a story, and, like a detective, you must find it.
You need to possess an intuitive understanding of human behavior, and that will come as you gain more experience.
Once you have that, you’ll begin to see clear patterns in the data that impact your return on investment (ROI).
BUILD AN EFFECTIVE FUNNEL
The sales funnel is the step-by-step outline of each phase of a buyer’s journey. Each phase of the funnel is meant to move the audience closer to becoming loyal customers. Most importantly, each phase corresponds to certain kinds of content:
Outreach: Social media ads
Conversion: Blog posts, case studies, quizzes
Retention: Exclusive offers, whitepapers, emails, contests, surveys
Outreach is the widest end of the funnel, and it’s where you capture new traffic. The best digital marketing strategies aim to bring the funnel to the customer rather than trying to lure them to it.
Your point of outreach has to be highly engaging to make this work, so focus on trying to build a relationship with your customers first, and if the funnel is working as intended, the sales will follow.
ENVISION A CLEAR PATH
From the start of your planning, you should have a clear direction in mind for where you want your content to move in accordance with traffic and overall engagement. You have to make sure each phase of the funnel serves that original vision.
This also requires you to be willing to return to the drawing board if it becomes clear that something in your framework isn’t working. Devise your expected results and compare them to the actual results.
No plan is perfect, so you should be regularly tweaking your strategy to maximize conversion and engagement.
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