10 Ways to Promote Your E-Com Business

Starting your own business involves a million little things that need managing. Whether you’re planning your merchandise, the theme, a target audience, or even rebranding, it all means nothing if you don’t have a sound marketing system.

Below, we’ve compiled a list of the top ways to promote your e-commerce business. Keep reading to discover how you can conquer the world of digital marketing.

Use That Email List

Having an email marketing strategy for an e-commerce business makes sense. Collect all of the emails! Okay, maybe not all of them, but you get the point. Return and prospective customers are all possible visitors to the events you may have going on.

Email marketing is a great way to send out information quickly to large groups of people. It’s also a fun way to share promotions and deals that they might share with others. You can also maintain their interest by sharing regular updates such as company news, new products, and new content.

Your Organic Social Presence

Always think of new ways to boost your digital engagement. This is quickly done through maintaining your social media channels. Keep them filled with engaging and vibrant content. Social media is an excellent opportunity to share what you’ve got to offer the world. If you’ve already got a good handle on social media, we suggest increasing your posting frequency.

Optimize for SEO

Search engine optimization can mean floating and sinking for an online store. To help with this, consider how your audience talks about your products and anticipate questions they might have.

Pay close attention to the content you post on your social media pages (titles, images, descriptors), and make sure the language seems natural and not wonky. Don’t forget to include meta tags, which are headlines for search engines to figure out what the page is about. Each page you have should be unique in this.

Be Interesting and Useful

Creating engaging and fun content is an excellent way for people to determine if they’re interested in your product. It’s also a great way to increase traffic to your Ecom while providing helpful information about your existing realm (i.e., establish your authority).

Google Ads

Utilizing Google Ads for your SEO marketing allows you to bid on keywords, making your page the first to appear in search result pages. Keep in mind that Google Ads will still show up first, though.

Social Media Ads

People spend more and more time on social media every day, so spending a large portion of your budget on social media advertisements is a good idea. Determine beforehand where most of your target audience can be found, for example, Instagram versus Twitter. Start with a simple ad before moving to more complicated and flashy options.

Partnerships

Partnering with brands that complement your own is an excellent idea. Cross-promotion means reaching a bigger audience and gaining new customers. Partnerships can be formed by co-sponsoring an event, offering a co-branded gift, or offering discounts on one product when you buy the other.

Participate

Take part in online discussions and events that are relevant to your brand. This can increase brand awareness and expertise when participating in virtual conference webinars.

It might be a good idea to ask an influencer to work with you. Influencers have large online followings and the power to affect an audience's purchasing behaviors. The right one can get your product out to hundreds of people, but when choosing, ensure it aligns with your target audience’s values and brand.

Leverage Offline Stores (if You Have Them)

If you have a physical business and a significant following, use it! You can use that in-person time with customers to discuss your e-commerce business. You can do this simply by asking them to sign up for an email alert at checkout, informing them of your loyalty program, and advertising those online promotions.

Physical flyers that can be handed out are also a good idea! We know that becoming an E-commerce channel can be a lot of work. But remember why you started and the goals you’ve set for yourself. It will all turn out alright, you’ll see.