Many brands make the mistake of focusing on digital marketing without incorporating the other side of that coin—UX. These are two inseparable factors; the other suffers in quality without one.
User Experience
UX—also known as User Experience—is a set of strategies for focusing an online experience around the user rather than the company. This can be for a product, service, or brand.
Digital Marketing
Digital marketing is a new way to target audiences and promote brands and products online. It uses digital technology, primarily mobile devices, to attract customers through ads, emails, and social media.
What’s The Difference?
UX design focuses on the customer’s feelings and experience. Its professionals use design knowledge and empathy as part of their skill set. Digital marketing, on the other hand, prioritizes revenue generation and the company’s well-being. This field focuses on the analytical and business-oriented side of marketing.
Five Reasons Why UX Should Be A Digital Marketer's Priority
User experience is vital to a company’s relationship with a consumer. Creating a positive experience boosts customer satisfaction and keeps them coming back.
A good UX also helps lower bounce rates, which indicates to the algorithm that your content is useful and engaging. Guide the viewer through; if the information is useful, they’ll look for more.
UX heavily impacts conversion rates, so adjusting your marketing strategies based on the customer's perspective is important.
In order to have people click on your website and stay, you need to have an effective landing page. The better designed your site is, the more likely casual visitors become regular customers.
Just like with a regular landing page, optimizing your page for mobile use is crucial for an SEO rank. People are most likely to buy from a mobile-friendly site.
Summary
With the amount of competition out there, providing customers with a positive user experience is no longer an option, but a necessity. Without this, they’ll move on from you and to a competitor. With marketing and UX combined, you’ll not only be able to keep customers coming back, but you will also make their experience worthwhile.