• Bianca Valdebenito-Millet

UX Design—Why It Should Be A Priority for Digital Marketers

Updated: Mar 31


how digital marketing can benefit from adding UX design.

A mistake many brands make when focusing on digital marketing is they forget to incorporate the other side of that coin—UX. These are two inseparable factors, as without one, the other suffers in quality.


User Experience

UX—also known as User Experience—is a set of strategies meant to focus an online experience around the user rather than the company. This can be either for a product, service, or brand.


Digital Marketing

Digital marketing is a new way to target audiences and promote brands and products online. They take advantage of digital technology, primarily mobile devices, to use ads, emails, and social media in order to attract customers.


What’s The Difference?

UX design focuses on the customer’s feelings and their experience. They use design knowledge and empathy as part of their skillset. Digital marketing, on the other hand, prioritizes revenue generation and the company’s wellbeing. This field focuses on the analytical and business-oriented side of marketing.


five reasons why digital marketers should prioritize UX design

five reasons Why UX Should Be a Digital marketer's Priority


  1. User experience is vital to a company’s relationship with a consumer. It’s best to create a positive experience in order to boost customer satisfaction and keep them coming back.

  2. A good UX also helps with lowering bounce rate, which indicates to the algorithm that your content is useful and engaging. Guide the viewer through, and if the information is useful, they’ll look for more.

  3. UX heavily impacts your conversion rates, so it’s important to change your marketing strategies according to the customer's point of view.

  4. In order to have people click on your website and stay, it needs to have an effective landing page. The better designed your site is, the more likely casual visitors become regular customers.

  5. Just like with a regular landing page, optimizing your page for mobile use is crucial for an SEO rank. People are most likely to buy from a mobile-friendly site.


Summary

With the amount of competition out there, providing customers with a positive user experience is no longer an option, but a necessity.


Without this, they’ll simply move on from you and to a competitor. With marketing and UX combined, you’ll not only be able to keep customers coming back, but you will make the experience for them worthwhile.